There are these moment - often shitty - where things become clear. Where you’ve got clarity to what’s important and what’s not. In those moments, we tell ourselves that we’ll start doing things differently. But afterwards, we just go back to business as usual. In this article, John encourages you to - in that moment - make the changes in such a way that you’re committed and can’t back out. That you can’t not follow up on your intention. By already making the appointment. Calling somebody up. Sending in that resignation. Because a week from that moment, all urgency is gone.