From raising your prices in order to keep up, to raising them in order to create more value. And, what would it mean to invest as much in the marketing of your work as in creating it? With the right approach you can build towards perennial sellers.
Another fresh batch of links worth clicking. This time about raising your prices, selling perennially, money, and tree migrations.
1. Komal Ahuja - How to raise your rates and prices
I’m not sure if I want to see even more price increases. But, I do want to help the entrepreneurs and creatives that work for the greater good to increase theirs. So they can continue to have an impact.
And, it’s also natural to do so throughout your career.
This is an exhaustive guide to help you increase yours.
Now, you could simply tell clients that since prices are relative, yours might be increasing in the absolute sense, but its relative standing remains the same.
But, what I liked about this article is that it shares how you can use a price increase as an opportunity to create more value. Because it frees up time and thus attention. Or, to restructure your pricing to create smarter packages.
Plus, it touches on the importance of a healthy relationship with money and gives a lot of the details to take into account.
2. Book: Ryan Holiday - Perennial Seller
His tone can be a bit loud, but it does always light a fire under my ass to strive for better work. Work that is truly good and makes a difference.
This book will do that. But, it also makes the point that the marketing of the work is just as important as the creative process.
Because selling your work doesn’t happen by accident. And, that’s a shame for those works that deserve to get sold for a long time.
It gives you the core strategies, as well as concrete tactics to market specifically these types of works. From the creative process to positioning; to marketing and building your platform.
3. Video: Follow the Money - Geld bepaalt alles
My apologies if you don’t speak Dutch, but the visual of this movie is still worth it.
It visualizes the money system and uses the metaphor of water to show how it flows and what the different roles of institutions are.
It helps you place all names, phrases, and buzzwords in a coherent visual structure.
And that’s important because, for something as measurable as money, it’s really hard to fully grasp how it works due to its scale and how it is part of everything.
The misconception of “Rising tide raises all boats” clearly doesn’t work if water leaks to ones that already have it.
I hope they expand on this in the future, to show the relative sizes of the money flows as compared to the value it creates and by and for how many people better.
4. Emergence Magazine - The great tree migration: They carry us with them
Too beautiful (and haunting) not to share. Trees seem tall, majestic, and static to us. But they, or rather populations of trees, move too.
For example, as this stunning multimedia piece of the Emergence Magazine visualizes, spruce trees in the US and Canada migrated northward over the last millennia since the last ice age.
For a lot of species, the rate of climate change (or the introduction of invasive species) is too rapid to make a run for it. What does that do to the indigenous populations who have always stewarded and depended on these?
Read, or rather, immerse yourself in it. An audio version is here.
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