As an entrepreneur, you’re the one who has to do it. But you don’t have to go at it alone.

The best athletes have coaches. So can you.

You are the most essential part of your business. Investing in yourself pays for itself in the long run. Sharpening the saw.

That’s why I offer Business Coaching for creative and impact entrepreneurs.

You have the craft or the mission. I want to help you create a flourishing business for a better world.

For you, when

This is for you if you have the desire to run a business that:

• simply flows and creates the impact you want.

• fits you. Your drive, strengths and personality.

• has a financially sound business model.

• is more effective in acquiring new customers.

In other words, you run a business with a clear vision and a strong strategy.

And where you have clarity in what to focus on in order to become successful. You feel committed to your plan and decisions. Calm. Confident.

This is for you if you want less stress, struggle and feeling stuck.

Jerry Colonna - “Good work, done well, for the right reasons.”

It’s not easy work. There’s no ‘one quick fix’ that will work for everyone.

And, this isn’t a clean process where we can just isolate the conceptual design of your business. You and your business are engrained in each other!

You’ve started your business out of a personal desire. The business you design should reflect your vision. And it needs to “fit” (and counterbalance) you. Your strengths, personality and preferences.

When we engage in coaching, of course, your business design is the main focus. But, personal growth and inquiry are an essential part of the process too.

3 types of Coaching Trajectories

From my bag of tricks, I specialise in these 3 coaching trajectories. Each with their dominant topics and themes.

1.Values-based Business Design

Especially for freelancers with a desire to level up or expand the team and feel they have a decision to make in what they want to pursue.

Frustrated by struggling? Or something in your work feels off and you can’t seem to get motivated for it anymore? Or always busy but not progressing?

We’ll develop an holistic design of your business. One that works, and fits you ánd your vision.

1. We’ll start with uncovering your values and getting clarity on your vision, so you know what success looks like.

2. From the impact you seek to make, how you want to work and what type of business you seek to make. Where are you unclear? What’s holding you back in seeing or deciding?

3. We’ll design the ideal business to bring that vision into reality and create the impact you seek. From your offering of products and services, the Business Model / Pricing, and a strategy for getting new customers/clients.

4. What’s the growth that you seek? How will you expand the team (or simply create the right support)? How will you work with your personality quirks, so your strength are able to shine and your pitfalls don’t hold you back?

→ An holistic business plan; that gives you clarity, committed focus and confidence.

2.Smart Business Design for Impact

For impact entrepreneurs that want their mission to be supported by a smart business.

We’ll design a business model that works. Ideally one that creates a flywheel for good growth.

We’ll identify the clients that you want to focus on first (and which later) and design crisp value proposition for them?

How will you reach your customers? What stakeholders need to be involved?

We can get into the specifics of the economics, pricing and processes of your business.

We’ll work with your story and mission, your personality and strengths. So we can create a brand that energizes and an appealing company culture.

And because then we can take a look at your role as founder in your business. Where can you create support for those things that don’t come naturally for you? The things where inaction is holding you back.

→ More impact through smarter business.

3.Personal Growth Track

You are the source of everything that happens in your business. You define what’s possible or what will happen.

Working on your own personal growth is the biggest lever you have in growing your business. And, for personal satisfaction too, I might add.

Everything scales from there. You bring yourself into every project and every working relationship. The whole team and culture mirrors you in every way.

Together we’ll explore your vision for your work, the world and your company. What’s the source you work from?

We’ll examine what your strengths are and what you find challenging. Where are you at your edge?

Learn how you process the world. Gain new perspectives on a challenging situations. How is it right? Where is it wrong? What’s the wisdom in your fear, neuroticism or anger? What would you advice from a more neutral position?

How can you design systems to mitigate your pitfalls so they hinder the organisation less? How can your team learn what come naturally for you so the organisation become less dependent on you.

→ Grow the business by growing yourself.

We’ll build further on each conversation. I’ll offer different types of exercises or homework in between.

In between the conversations, you’ll be able to test and experiment in real life to see what works.

We’ll discuss the ideal length of the track during our intake call based on the scope of your coaching question. We’ll reconsider half-way during the track.

Note, these are the three most common tracks I offer. But we can of course mix and match with the ingredients. We’ll co-design the track during our intake call.

• 4 - 6 sessions of 2 hours each (2,5 for teams), over the course of 2-3 months.

• 22% track-discount compared to one-time sessions.

• €960 -> €745 (excl. VAT) (for 4 sessions).

NB: I also offer Coaching Days: A full day, immersed in working on yourself and your business with guidance by me.

Some more complex questions require long uninterrupted focus. 9:30-16:30, that’s 6 hours of coaching, €720 -> €595 (excl. VAT). Mention this if this appeals to you during our intake call and we’ll schedule your coaching day.

Want a quicker intervention?

The One-Time Session

One two-hour conversation. We’ll take a close look at your business. You’ll walk out with a clear understanding and overview of the state of your business.

This is perfect for these cases:

1. Clarity in Vision
   What do I value and what’s my vision? What can I do like no-one else? What does success look like? How does align my work with that?
   
   NB: Also possible in two sessions for teams that are on the verge of working together or move into a new phase together.
   → The aligner!

2. The Business Model Check-Up
   What exactly is the value I create? What’s requiring my main focus? How can it be profitable? Am I doing this right?
   → The confidence booster!

3. The Nitty-Gritty Plan
   Where are you now? Where do you want it to go? What needs to happen? How much of what do you need to sell? What are you going to spend your time on in the coming weeks?
   → Gain clarity and focus!

• One-time commitment, no strings attached.

• 1 session (possibly a 2nd), 2 hours (2,5 for teams).

• €240 (excl. VAT).

NB: Note that, if you don’t see your specific question here but would like to work together, that can still be possible.

Send me a message (contact form at the bottom of this page) or schedule a call, and we’ll work it out.

Who am I?

I’ve trained and coached several hundreds of entrepreneurs over the last 8 years. I’ve studied many more. I’ve seen a lot of entrepreneurial journeys and have seen what works and what doesn’t.

Facilitating workshops and launching my own training programs around business strategy. Now, I’m (or have been) part of some of the better incubator programs in the country as a trainer and coach (the Business Model Challenge, Food Pioneers Program, Boost je Buurt Program with ImpactHub Amsterdam, Leergang Social Ondernemen of the Utrecht University, the Art-up Incubator and Cultuur Innovatiefonds Provincie Utrecht).

Coaching started out with informal sparring conversations and grew into a coaching practice. I’ve done two formal (and ICF accredited) coaching trainings: The Art of Developmental Coaching and The Power of Embodied Transformation with Coaches Rising.

You can read more about my professional background and vision on my about page. But know:

→ I value quality. I don’t do mediocre or generic truisms. I overdeliver.

→ My brain is fast and analytical, finding connections and overview in an instant. But I also have a soft heart. I hear you.

→ I’ll listen and coach you to uncover your solutions, but I’ll also share my opinions.

→ I like a light vibe, humor, people consider themselves safe with me to go deep.

→ I’ll be gentle, but I won’t shy away from calling bullshit.

Open, caring, light-hearted, sharp

While having an understanding of most facets of entrepreneurship, my main super strengths are in:

• Vision & Purpose

• Business Models & Pricing

• Value Proposition & Customer Empathy

• Personal Growth & Leadership

• Productivity & Effectiveness